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Our Company

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OUR COMPANY

BARBADOS TOURISM MARKETING INC.

The Barbados Tourism Marketing Inc. (BTMI) functions are to promote, assist and facilitate the efficient development of tourism; to design and implement suitable marketing strategies for the effective promotion of the tourism industry; to make provision for adequate and suitable air and sea passenger transport services to and from Barbados; to encourage the establishment of amenities and facilities necessary for the proper enjoyment of Barbados as a tourist destination; to carry out market intelligence in order to inform the needs of the tourism industry.
Our Goals

OUR VISION

Our vision sees Barbados elevated to the top of its capacity as a globally competitive, warm weather destination, with tourism sustainably enhancing the quality of life of visitors and Barbadians together.

OUR MISSION

Our mission is to develop and apply exceptional marketing capabilities in the process of telling the authentic brand story of Destination Barbados. It further calls for us to galvanize all partners to elevate Barbados’ tourism to new heights; while doing so in a fiscally prudent and sustainable manner.

Our focus in carrying out our mission will be on highly targeted marketing efforts guided by sound market intelligence, research and cutting edge marketing tools. This will enable us to deploy effective and efficient marketing initiatives with a concentration on the utilization of digital marketing.

We will achieve our mission by employing and developing the talents of our staff while ensuring that they are all fully cognizant and compliant with our policies and practices so as to empower them to operate freely, expeditiously, and in the best interest of destination Barbados; our Government shareholder; our visitors and the wider community.

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OUR VALUES

  • Flexibility
  • Speed via Innovation
  • Results Orientation
  • Process Driven
Our mission at the Barbados Tourism Marketing Inc. (BTMI) is to develop and execute compelling marketing strategies that tell the authentic brand story of Destination Barbados. The key to our success is our people: our employees, strategic partners, and key stakeholders – including each and every Barbadian. We all have a role to play in raising and maintaining the profile of Barbados as a premier tourist destination. In the face of economic challenges, stiffening competition and ever-evolving technology, it’s imperative that we work together to achieve our primary goals. This site serves as a hub for pertinent data, as well as recent and upcoming BTMI activities. We welcome you to peruse all of our resources and I look forward to further strengthening our relationships as we move forward.

OUR HISTORY

The first positive attempt to organize Tourism as a worthwhile industry and to promote Barbados as a winter resort came in 1932 when the Publicity committee was formed. It was an association of Barbadian businessmen and hoteliers who in conjunction with the Government underwrote the promotion of Barbados abroad. The committee also encouraged owners of hotels and restaurants to raise their standards and services. It is interesting to discover that in 1932 a sum of 50 pounds was allocated in the Barbados estimates towards the expense of printing and distributing a guide book on the island.

In 1958, in order to promote the tourist trade on a year round basis the Barbados Tourist Board, a statutory body, was formed. The Board, with offices in London, New York and Toronto, has been carrying out its important tasks by advertising in overseas publications including North American and European prestige magazines.

In 2014 the Barbados Government announced its newest division of tourism affairs, the Barbados Tourism Marketing Inc. (BTMI) and the Barbados Tourism Product Authority (BTPA). Built as a reform to the original Barbados Tourism Authority (BTA), the new divisions will work together to transform the current tourism landscape creating a bold new organization focused on keeping the island top of mind in the dynamic and and ever-changing tourism industry.

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ALL travellers into Barbados, inclusive of those deemed fully vaccinated, are asked to review, and indicate their acceptance of the following:

ALL travellers must travel with an accepted valid negative COVID-19 PCR Test OR Rapid Antigen Test result.

Travellers are permitted to travel to Barbados with a valid negative Rapid COVID-19 PCR test OR Rapid Antigen test result done within 1 day prior to arrival in Barbados OR a negative RT-PCR COVID-19 test result done within 3 days prior to arrival.

Accepted tests include tests which were taken at an accredited or recognized laboratory by a healthcare provider via any of the below:

  1. Nasopharyngeal sample
  2. Oropharyngeal sample
  3. Nasal sample
  4. Anterior nares sample
  5. Mid-turbinate sample

LAMP tests, self-administered tests or home kits and tests using saliva samples will NOT be accepted.

With specific reference to the type of test required and accepted for entry into Barbados:

Specific Requirements:

  1. The specimen must be taken at an accredited or recognized laboratory by a healthcare provider via any of the below: nasopharyngeal sample, oropharyngeal sample, nasal sample, anterior nares sample or mid-turbinate sample.
  2. The sample must be taken within 3 days prior to arrival for RT PCR test or 1 day prior to arrival for Rapid COVID-19 PCR Test OR Rapid Antigen Test.
  3. The laboratory performing the test must be an accredited, certified or recognized facility

Please note that the following will NOT be accepted:

  1. Shallow nasal swab samples
  2. Saliva samples
  3. Self-administered tests (even if the sample was taken under the supervision of a healthcare provider)
  4. Home kits

The COVID-19 Protocols are sanctioned by Ministry of Health and Wellness (MHW)
Last Updated : 26th February 2022,
Last Verified by MHW : 13th October 2024

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