BARBADOS TOURISM MARKETING INC.
Our vision sees Barbados elevated to the top of its capacity as a globally competitive, warm weather destination, with tourism sustainably enhancing the quality of life of visitors and Barbadians together.
Our mission is to develop and apply exceptional marketing capabilities in the process of telling the authentic brand story of Destination Barbados. It further calls for us to galvanize all partners to elevate Barbados’ tourism to new heights; while doing so in a fiscally prudent and sustainable manner.
Our focus in carrying out our mission will be on highly targeted marketing efforts guided by sound market intelligence, research and cutting edge marketing tools. This will enable us to deploy effective and efficient marketing initiatives with a concentration on the utilization of digital marketing.
We will achieve our mission by employing and developing the talents of our staff while ensuring that they are all fully cognizant and compliant with our policies and practices so as to empower them to operate freely, expeditiously, and in the best interest of destination Barbados; our Government shareholder; our visitors and the wider community.
- Speed via Innovation
- Results Orientation
- Process Driven
In 1958, in order to promote the tourist trade on a year round basis the Barbados Tourist Board, a statutory body, was formed. The Board, with offices in London, New York and Toronto, has been carrying out its important tasks by advertising in overseas publications including North American and European prestige magazines.
In 2014 the Barbados Government announced its newest division of tourism affairs, the Barbados Tourism Marketing Inc. (BTMI) and the Barbados Tourism Product Authority (BTPA). Built as a reform to the original Barbados Tourism Authority (BTA), the new divisions will work together to transform the current tourism landscape creating a bold new organization focused on keeping the island top of mind in the dynamic and and ever-changing tourism industry.