News & Media

After shattering the 1987 Barbados’ arrivals record in 2017, Caribbean hotspot lures travel writers and tastemakers, hosting SATW during the “Year of Culinary Experiences”

BERLIN, GERMANY. This year, the Barbados delegation set out to wow European media, travel agents and tour operators with all of the destination’s unique selling points at ITB Berlin – the world’s largest tourism trade fair. Barbados’ presence there was part of a bigger strategy to increase business from Europe. Between January and December 2017, a total 37,072 visitors travelled to Barbados from Europe, up 2 percent from 2016. While arrivals from the market have been steadily increasing, CEO of the Barbados Tourism Marketing Inc. (BTMI), William ‘Billy’ Griffith, said that there is potential for greater growth. “I think we’ve…