Barbados Tourism Marketing Inc. Unveils Exciting "Feels Like Summer" Campaign

The Barbados Tourism Marketing Inc (BTMI) in partnership with Bookbarbados and Tripian is thrilled to announce the launch of its highly anticipated “Feels Like Summer” campaign, inviting travellers to experience the beauty and warmth of Barbados while enjoying exclusive digital credits of up to BBD$400 (USD$200).


Feels like Summer Campaign

What makes a vacation memorable is the experiences that create lasting memories and emotional attachments. The unforgettable trips that are constantly in your daydreams and evoke different feelings. These are all feelings you can find on a vacation to Barbados. 

The “Feels Like Summer” Campaign portrays feelings you endure when transported to a blissful paradise; the joy that ignites your soul when you see your long-distance loved ones or simply the contentment of just being able to relax. 

The campaign aims to invoke various emotions that will influence different types of travellers to book their trip to Barbados; experiencing the feelings a summer getaway can bring through this promotion.

The booking window is set to run from December 26th , 2023, to February 6th , 2024, with registration for the digital credits opening from December 26th , 2023, to March 31st , 2024.


How the Campaign Works

The campaign’s travel window spans from April 16th  to September 30th , 2024, providing ample time for visitors to soak in the sun-drenched landscapes of Barbados. Note that blackout dates apply from June 4th  to 30th  and July 29th  to August 11th 

. To qualify for the “Feels like Summer” promotion, travellers must meet the following criteria:

  • Must be 18 years and older.
  • Hold a valid reservation at a participating property.
  • Book a minimum stay of seven (7) nights.


The Summer Offer

Approved travellers meeting the promotion requirements will be eligible to receive summer digital credits:

  • 11+ Nights: Up to BBD$400 (USD$200)
  • 7-10 Nights: Up to BBD$300 (USD$150)

These digital credits can be redeemed exclusively through the BookBarbados Trip Planner at participating Experiences, Shopping, and Food Establishments. The credits will be issued in denominations of up to BBD$100 each, with each approved traveller entitled to claim one digital credit per participating business. Please note that no refunds or cash equivalents will be provided.

Registration for the campaign officially launches on Boxing Day, December 26th. Visit Bookbarbados.com/feelslikesummer for more information.





About Barbados

The island of Barbados is a Caribbean gem rich in cultural, heritage, sporting, culinary and eco experiences. It is surrounded by idyllic white sand beaches and is the only coral island in the Caribbean. With over 400 restaurants and eateries, Barbados is the Culinary Capital of the Caribbean. The island is also known as the birthplace of rum, commercially producing and bottling the finest blends since the 1700s. In fact, many can experience the island’s historic rums at the annual Barbados Food and Rum Festival. The island also hosts events like the annual Crop Over Festival, where A-lists celebrities like our very own Rihanna are often spotted, and the annual Run Barbados Marathon, the largest marathon in the Caribbean. As the motorsport island, it is home to the leading circuit-racing facility in the English-speaking Caribbean. Known as a sustainable destination, Barbados was named one of the world’s Top Nature Destinations in 2022 by the Traveler’s Choice Awards’ and in 2023 won the Green Destinations Story Award for Environment and Climate in 2021, the island won seven Travvy awards. Accommodations on the island are wide and varied, ranging from picturesque private villas to quaint boutique hotels, cozy Airbnbs, prestigious international chains and award-winning five-diamond resorts. Travelling to this paradise is a breeze as the Grantley Adams International Airport offers a variety non-stop and direct services from growing U.S, U.K., Canadian, Caribbean, European, and Latin American gateways. Arriving by ship is also easy as Barbados is a marquee port with calls from the world’s best cruise and luxury liners. So, it’s about time that you Visit Barbados and experience all that this 166-square-mile isle has to offer. 

For more information on travel to Barbados, visit www.visitbarbados.org, follow on Facebook at http://www.facebook.com/VisitBarbados, and via Twitter @Barbados.


Barbados Tourism Marketing Inc. Unveils Exciting “Feels Like Summer” Campaign