The purpose of this Request for Proposal (RFP) is to identify the appropriate public relations agency to support the Barbados Tourism Marketing Inc.’s, hereinafter referred to as the “BTMI” strategic communications, media relations, and public relations priorities. The BTMI functions are to promote, assist and facilitate the efficient development of tourism; to design and implement suitable marketing strategies for the effective promotion of the tourism industry; to make provision for adequate and suitable air and sea passenger transport services to and from Barbados; to encourage the establishment of amenities and facilities necessary for the proper enjoyment of Barbados as a tourist destination; and to carry out market intelligence in order to inform the needs of the tourism industry.